iButterfly Campaign at SM Cyberzone

The iButterfly, an Augmented Reality Application based technology, first introduced by SM Supermalls in the Philippines, has been officially launched last April 8 across all Cyberzone branches.

The cool technology was created by Japan’s Mobile Art Lab and has been successfully launched in Japan, Hongkong, Indonesia, and Singapore. iButterfly is an engaging and entertaining mobile information and couponing platform which tasks users with catching augmented reality butterflies. Each iButterfly represents one or more coupons.

With the use of 3 technologies: (1)Augmented Reality for seeing butterflies in the real world, (2) Motion Sensors for catching butterflies using a phone and (3)Global Positioning System (GPS) for finding butterflies at a location, the iButterfly campaign is sure to engage Cyberzone shoppers while enjoying promos and discounts with their tablets and smartphones (Android and IOS platforms).

To join the iButterfly Hunt:

• DOWNLOAD – Using your gadget, connect to the internet via data connection or Wi-Fi and go to the App store (for iOS) or Google Play (for Android). Download and save the iButtefly application.

• CATCH – While connected, access the iButterfly application and start catching augmented virtual butterflies.

• REDEEM – Claim your free items by merely following the instructions as seen on the iButterfly and present it to the participating SM stores.

Download the iButterfly Philippines App now and get ready for the next hunt!

6th Philippine Sudoku Super Challenge (PSSC) at SM Mall Davao City on Oct 25, 2011

The Mathematics Trainers’ Guild (MTG) Philippines, in coordination with SM Supermalls will be holding the 6th Philippine Sudoku Super Challenge (PSSC).

The project aims to promote the number of puzzle to the youth for the purpose of developing their reasoning ability; enhance the mental and critical skills of the students so that they can solve life’s problems effectively; and offer an alternative to spending enjoyable, educational and productive past time.

Sudoku enthusiasts are invited to join any of the three categories: Sudoku Whiz Kid for elementary level; Sudoku Wizard for high school level and Sudoku Grandmaster for college level and professionals. Registration is free.

Davao regional eliminations will be held at the Event Centre of SM City Davao on October 25.

The top three winners in every category shall receive Certificates of High Distinction and are qualified for the National Finals which will be held in SM North EDSA on January 28, 2012.

For Davao, interested parties may call Mrs Lucy Puro of Davao Central High School at 227.2051.

Downloading of entry form and other information may be obtained from www.pinoysudoku.ph

Green Retail Agenda Participated by Holcim, Smart and Joe Green

Last July 27, SM City Davao once again conducted the Green Retail Agenda dubbed Empowerment through Sustainability. This is the mall’s 3^rd GRA which was initiated by the SM Prime Holdings in 2009.

The forum provides a venue for the business sector to showcase their best environmental practices. This is to encourage business players—big or small, to incorporate ‘green practices’ in their operations.

Gracing the said forum were environmental advocate City Agriculturist Leo Avila III, HOLCIM Environment Officer Faye Gerasta, City Organic Farming Coordinator Engr Joselito Tabora, SMART Community Partnerships Program Manager Nova Concepcion and Social Entrepreneur Joseph Castillo.

Avila discussed the impact of global warming to Philippine agriculture while Gerasta presented alternative ways in cement production. Holcim has garnered numerous citations for their environmental programs including the 2010 Presidential Award from Philippine Mine Safety and Environment Association.

Engr. Tabora presented the city’s program on organic farming and Concepcion presented PLDT-SMART’s initiatives which involved community partnerships. SMART Communications also partnered with WWF, SM along with other stakeholders for the “Magtanim Tayo” cinema ad—a campaign for the International Year of the Forest.

Completing the list is Castillo who inspired the participants with his passion not only for recycling but for social transformation as well.

“We have put together this Green Retail Agenda with the end goal of equipping the business sector in our efforts to mitigate the effects of global warming and with a message that green indeed is worth it,” says SM Davao Mall Manager Lynette Lopez.

SM Supermalls has incorporated green mall operations through its mall’s architecture and programs on solid waste management, energy efficiency, water conservation and air quality.

Join SM Davao's Free Biofuel Seminar and Green Retail Agenda on July 26-27, 2011

As part of SM Supermalls corporate social responsibility initiatives, SM City Davao is holding a Biofuel Seminar on July 26 and the Green Retail Agenda on July 27.

SM’s CSR goals encourage positive impacts through activities on the environment, consumers and employees, surrounding communities, stakeholders and all members of the public sector. Social and environmental interests are at the core of SM’s business operations, especially through the efforts of the SM Cares program.

The Biofuel Forum on Tuesday, 2 PM is mounted for the local transport sector and other concerned private individuals. It will gather resource speakers from Department of Energy, Department of Environment and Natural Resources XI, Land Transportation Office and a local manufacturer of a biofuel additive.

The Green Retail Agenda, dubbed Empowerment through Sustainability on Wednesday, 1 PM, will target the business sector and students of business courses in the city. Green Retail Agenda will feature noteworthy environment practices and programs of both government and private organizations. It is aimed at promoting sustainable business operations.

Admission is free. For reservations and inquiries, please call 297.6998